Messaging Guide & Website for PixelSpoke
Project Overview
PixelSpoke is a web design agency with a focus on community credit unions. While they are a B2B company, their brand is very human — after all, “businesses” don’t buy, people do.
The Issue
The agency was busy building beautiful websites for all their clients, and had let their own site languish (sound familiar?). As they started talking to bigger clients, their lackluster site wasn’t proving what they could do.
Primary Voice
Approachable Advocate
Keywords
Collaborative, Purposeful, Responsible
Goals
• Attract values-aligned clients with higher budgets
• Stand out from the competition with a friendly and uplifting vibe
• Maintain a consistent brand voice across mediums
Our Approach
With all our brand messaging, we start at the source — the stakeholders and team members. They know the brand better than anyone (they are the brand!), so at PixelSpoke, we got to know the team through our unique design-thinking interview process, then interviewed key clients to learn how they think of the brand.
Before
There’s a very genuine and disarming positivity to your site that feels like a breath of fresh air compared to the myriad other agencies out there.
The Results
Through our Discover process, we found so much personality in PixelSpoke — that was nowhere to be found on their jargon-heavy website!
So after putting together a Voice & Style Guide, we worked with their designer to rewrite all the copy for a website refresh, integrating their approachable, collaborative vibe (which got rave reviews from potential and active clients).
With a shiny new brand voice, their updated website finally fit the quality of work they did for others, and helped the agency finalize their biggest contracts yet.
Ready to reach your ideal audience with your authentic voice?
Book a call today and we’ll help you find the right words for every situation.
After
